Customer Register Privacy Policy
This privacy policy has been prepared in accordance with the Finnish Personal Data Act (523/1999, Sections 10 and 24) and the EU General Data Protection Regulation (EU 2016/679, Articles 12 and 13).
When you make a reservation or use the Cheap Rental service, we collect personal data from you. This data allows us to provide a smooth and secure rental service and to continuously develop our operations.
1. Data Controller
Niemelän Auto Oy
Alakorkalontie 9
96300 Rovaniemi
Finland
Email: rental@cheaprental.fi
Phone: +358 400 891 003
2. Contact Person for the Register
Jari Niemelä, Managing Director
Email: jari.niemela@niemelanauto.fi
3. Name of the Register
Niemelän Auto Oy Customer Register
4. Purpose of Processing Personal Data
Personal data is processed for the provision of the Cheap Rental service, customer relationship management, and billing and payment purposes.
Data may also be used for service development, statistical analysis, and marketing communications, provided that the customer has given their consent where required by law.
5. Data Content of the Register
The register may contain the following data:
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customer basic information (name, personal identity number, address, phone number, email address)
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driving licence and payment-related information (for example, the last four digits of a payment card)
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information on reservations and previous rentals
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direct marketing consents and prohibitions
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billing and payment transaction information
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customer service-related communications
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IP address and technical browser data
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possible vehicle location data, if such functionality is used in the service
6. Sources of Data
Personal data is collected directly from the customer during the reservation process, when entering into a rental agreement, or in connection with customer service interactions.
7. Disclosure and Transfer of Data
Personal data may be disclosed, within the limits permitted by law, to partners involved in providing the service, such as payment service providers, invoicing services, and IT or hosting service providers.
All service providers process personal data only on behalf of the data controller and in accordance with contractual agreements and applicable data protection legislation.
Personal data is not transferred outside the European Union or the European Economic Area without ensuring an adequate level of data protection as required by law.
8. Data Security
The customer register is stored in secure systems accessible only to employees who require the data for the performance of their duties.
Personal data is processed via encrypted and secure connections, and system backups are stored safely.
9. Rights of the Data Subject
The data subject has the right to:
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access and review their personal data
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request correction of inaccurate or incomplete data
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request deletion of personal data in accordance with applicable legislation (right to be forgotten)
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object to the processing of personal data for direct marketing purposes
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lodge a complaint with a supervisory authority (Office of the Data Protection Ombudsman, Finland)
Requests regarding access, correction, or deletion of data should be submitted in writing using the contact details of the data controller.
10. Use of Cookies
Niemelän Auto Oy uses cookies on its website to improve user experience and to monitor website traffic.
Cookies help us recognize the user’s browser, facilitate website functionality, and develop our services to better meet user needs.
Users may disable cookies in their browser settings. Please note that disabling cookies may affect the functionality of certain features of the website.
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